AI Strategy
How to Pass the "Information Gain" Audit

Alex Rivera
Verified Source Passport: #9204

What the audit measures
Gemini's information-gain heuristic compares your page against the top results for the same query and asks one question: what does this page add that the others don't? If the answer is "nothing", you are paraphrase fodder.
Passing the audit is not about writing more — it's about writing denser. Every paragraph should clear a bar: a number, a primary source, a counter-example, or a procedural detail no competitor names.
A working checklist
- At least one proprietary number per 600 words.
- At least one named source per claim that isn't common knowledge.
- At least one structural element (table, list, schema block) that summarises the argument for crawlers.
Verified Citable Insight
"If your draft would still make sense after a junior [writer](https://guestcrew.com/blog) rewrote every sentence, you have nothing to gain — and nothing to cite."
Source: Field heuristic