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What You Need to Know About Trademarks

What is a Trade Mark?

A trademark is the legal registration of a word, symbol or brand element to prevent unauthorised use by other parties. A trademark allows consumers to identify a product or service, as well as distinguish it from competitors. This grants the owner exclusive use of the mark and seeks to prevent confusing consumers with similar products or brand, as a trademark differentiates by a mark or name. 

Overall, the trademarks you have are to protect each brand element, which ultimately forms a brand identity for consumers and other businesses. This is essential for creating a loyal customer relationship, as well as a profitable business to business relationships. Trademarks are protected under the Trade Marks Act 1995 (Cth), lasts ten years, and it takes at least seven months from when a trademark is filled to when it becomes registered. 

Types of Trademarks


- Logo Trademarks: The most popular of trademarks is a corporate logo which may have text or no text as a symbol, and be a visual cue to the company. Famous Logos include Apple’s bitten apple, Coca Cola’s red text logo, or Facebook’s blue and white F. 

- Certification Trademarks: This addresses that a good or service meets a set of standards, such as the Heart Foundation Tick. 

- Phrase Trademarks: Whilst catchphrases can spread quickly over the internet, slogans can have a trademark to prevent competitors from stealing it. Although generic words or old phrases can not be trademarked, slogans such as Nike’s Just Do It, Loreal’s You’re Worth It or McDonald’s I'm Lovin’ it are registered. 

- Packaging/Shape Trademarks: To apply for a shape trademark, the shape must not already exist in the market and it must be distinctive of your goods and services in particular. Things that can be differential include a logo imprinted onto a bottle or a perfume bottle shape. Some examples of trademarks include the elliptical shape of Pringles chips or Coca Cola’s bottle design. 

- Colour Trademarks: From Barbie Pink, Cadbury Purple and Tiffany Blue, colour can be trademarked for protection in cases where they are particularly distinctive and often crucial to brand equity. 

- Scent Trademarks: A distinctive, unusual scent can be registered however general scents like musk and eucalyptus cannot be.

- Sound Trademarks:  In registering a sound, often the business will also register a series of words around the sound. Examples of sound trademarks include the MGM lion roar and the ‘Happy Little Vegemites’ song. 

What to Consider When Applying

1. You Are ResponsibleThe responsibility lies with you to protect your trademark, as there is no legal body to seek out infringements. Thus, it is your responsibility to monitor the market for potential breaches, and you may need to get a lawyer on board, such as the professionals at LegalVision. Whilst you do not need to trademark anything, if someone else has a trademark and you use it, they are able to take legal action against you. 

2. Removal for Non-useIf a trademark is not in use, it may be removed or requested to be removed by someone else who wants to use it. If you oppose to having it removed, a notice of intention to defend is necessary. 

3. Can the Trademark Achieve RegistrationSimple or general marks can not be trademarked, causing problems for some businesses. Kit-Kat’s four snappable blocks were deemed not distinctive enough to be trademarked, however, Tomblerone’s shape and packaging is.  Harley Davidson tried to trademark the sound of their revving engine, which was denied as other manufacturers said their engines sounded the same. Generic terms and symbols cannot be trademarked, thus it is essential when choosing your brand elements to ensure that they are distinctive enough. 

When are Trademarks Infringed?

Trademarks are infringed when used without authorisation. It also happens when other companies have a logo or brand name that is almost identical or deceptively similar. With the intent to be deceptive and confusing to consumers, some companies will try to profit off the goodwill that the original registered company has. This occurs with goods or services with identical descriptions as well. 

Overall, trademarks can be made for a whole range of brand elements such as logos, sounds, and colours. When considering a trademark registration, you need to ensure it is not already taken, and understand that it needs to be in use otherwise a non-use removal can occur. It is also essential to note what things can be trademarked as if it is too general, this is not possible. 

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FACTORS AFFECTING TRANSLATION PROCESSING TIME     Translation companies offer wide range of translation services. Such services may include presentation translation and audio translation services. However, the quality and accuracy as well as the delivery of the translated documents should always be taken into account. However, there may come a time that an urgent document is badly needed to be translated. With this, you need to look for translation companies that offer 24 hour translation.   But, the question with a 24 hour translation is the quality of the translated document. Is it accurate? In order for us to determine that the accuracy and quality would not be compromised using such 24 hour translation service, let us find out the factors that could affect the translation turnaround time. Learning such would help us to know that a 24 hour translation or even a Same Day Translation service is still accurate and can deliver a high-quality translated document.   WORD COUNT   Calculation of the translation time is very important especially for a 24 hour translation. The number of text of the document for translation is the primary element in order to compute for the translation time. Word count is the most trusted source of the amount of work to be done. But, keep in mind that the translation companies always depend on the word count and not on the pages. This is because the number of words per pages may vary.   EXPECTED SPEED IN ONE HOUR AND IN ONE DAY   The average words for translation giving a high-quality document is around 300 words per hour or about 2,500 words in a day. So, if you are opting for a 24 hour translation, speed ranging from a minimum of 2,000 words up to 3,000 per day would be considerable. However, there are some 24 hour translation services that claim to translate about 6,000 to 8,000 words per day, and that’s too good to be true. In fact, it is too much risky to go with those high numbers when you want to consider the quality of your translated document. Still, many clients are seeking after quality of work over the quantity delivered.   INITIAL REVIEW PROCESS   Initially, professional translators are making the first run of their translated document as a draft translation. This process applies even for a 24 hour translation service. It is not a norm for them to utilize uncommon terms or words during their first run.  So, it is a must for experienced translators to let themselves have time for reviewing and editing their own work. Most of them undergo some break prior to the review process. Taking a break allows the translators to clear their mind and rest their eyes for some time to have a clearer view. FINAL REVIEW OF ANOTHER TRANSLATOR   Even for a 24 hour translation, a complete second or final review of another translator is included in the translation process. Generally, the goals for this final checking are to see for inadvertent errors, accuracy of translation, and to enhance wordings if necessary. Although, this step is not a must for a 24 hour translation, a review process is still the best practice. Additionally, reviewing process is a recommended step in the standards for language translation.

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فني ستلايت العارضية
هذه اللّحظة في محافظة الفروانية في الكويت, استمتع معنا بمشاركتنا لجميع المنتجات والخدمات التي تقوم بتقديمها شركتنا, في مجالات الترفيه لتحصل على خدمات الستلايت واجهزة العرض والرسيفرات والشاشات, وجميع الاجهزة الالكترونية المتعددة والتي نفخر بتقديمها لكم.
تميز معنا وكن احد افراد عائلتنا لتحصل على كل جديد من شركتنا فقط:
سرعة في الاداء وفعالية عالية في تقديم الخدمات.
خبرات اجنبية ممتازة تعمل على مدار الساعة لتلبي جميع طلباتكم.
فني ستلايت هندي وسوري وادرني وتركي تحت تصرفكم في اي وقت, ليقدموا جميع الخدمات الخاصة بالمؤسسة.
جميع خدماتنا تعمل على طوال الوقت يمكنك في اي وقت التواصل على العدد .
احصل هذه اللّحظة على جميع الخدمات والمنتجات التي تقدمها الشركة والاشتراكات الحديثة والمتنوعة من:
شاشات فائقة الجودة
احصل على شاشاتك لحظيا من افضل انواع الشاشات العالمية سوني وسامسونج وال جي, التي تتميز بالجيل الجديد من الشاشات ال OLED, شاشات العرض العضوية التي تعطي امتياز الوان عالي للغاية.
عمق الوان خارق بدقات تبلغ الى FULL HD UHD 4K 8K, احصل عليها الان لاغير من شركتنا, باتصالك على فني ستلايت العارضيه على العدد .
شاشات IPTV, تمتع بخدمات الانترنت من شاشتك الخاصة شاهد اليوتيوب , تستمر مع الاحباب والاقارب , شاهد الاخبار , تمتع بجميع خدمات الانترنت من الجيل الجديد من شاشاتSMART TV.
ستاندات لجميع انواع الشاشات المتطورة
نقدم لكم مجموعة مختلفة ومتغايرة من جميع انواع الستاندات الفاخرة, المناسبة لجميع انواع الشاشات الحديثة والكبيرة والصغيرة, لتلبي جميع رغباتكم وتضع شاشاتك في المقر الذي تريده.
احصل على افضل بصيرة ممكنة باستخدامك ستاندات متحركة خاصة بالشاشات.
فريق كامل يقوم بعملية التركيب بافضل طريقة ممكنة.
صيانة وتجميع الستلايت المركزي
تجميع وصيانة جميع انواع الستلايت المركزي بمهارة عالية وبخبراتك واشراف اجنبي.
وضوح في الصورة واشارة قوية بحيث لاتعاني من مشاكل التشويش والتقطع في الصورة.
سرعة في التركيب واداء عالي وتطبيق للشركات والفنادق والمنازل.
اتصل الان على فني ستلايت العارضية لتحصل على جميع الخدمات لحظيا على الرقم .
اشترك هذه اللّحظة وتمتع بباقات BEIN SPORT
احصل الان على اشتراكك المخصص بقنوات بي ان سبورت الرياضية, وتمتع بمشاهدة جميع الماتشات المهمة على شاشة واحدة فقط من شركتنا.
تَستطيع تحديث الالتحاق عبر الهاتف  او عن طريق الانترنت.
احصل ايضا على كافة القطع الالكترونية والاجهزة الالكترونية الخاصة من رسيفرات مختلفة, و اجهزة الانترنت واجهزة تقوية الاشارة, جميع الخدمات حاضرة في كل الفروع المخصصة بالمؤسسة في أكثرية مناطق ومحافظات الكويت, اتصل هذه اللّحظة على فني ستلايت العارضية للحصول عليها هذه اللّحظة على العدد .
تفضل بزيارة موقعنا

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Ruhee Singh Oct 20 2021- 02:20pm Statistics

How to Winterize Your Florida #Lawn - Via. @ImperialPest @guestcrew

Ruhee Singh Oct 20 2021- 08:31am Statistics

10 Effective Discipline #Techniques For Children - Via. @harleenas @singhruhee25

Ruhee Singh Oct 20 2021- 02:20pm Statistics

How to Winterize Your Florida #Lawn - Via. @ImperialPest @guestcrew

Ruhee Singh Oct 20 2021- 08:31am Statistics

10 Effective Discipline #Techniques For Children - Via. @harleenas @singhruhee25

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Hello Friends,
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thank you for watching,

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