33 Ways to Make Content Repurposing Work for You
Time is money.
Whether it’s your time or someone else's, each hour is valuable.
Spending those hours in the most productive way possible isn’t just lucrative.
It’s common sense.
And what better way to maximize your productivity than by repurposing the material that takes so much time to create?
Your content.
"What better way to maximize your productivity than by #RePurposingContent that takes so much time to create?"
Think of how much time goes into creating every article you post on your website. Those detailed articles become your evergreen content - they’re good for all seasons over time. It’s a shame for those powerful pieces of information and advice to fade into the recesses of an archive when they are still so very valuable. That’s where repurposing comes in. You simply use that same content in dozens of different ways.
#33 Ways to Repurpose Content
1. Create an eBook
If you’ve created a steady collection of articles, especially those that would include advice or instructions on things that others may benefit from, it may be worthwhile to compile all of those article and posts into an eBook. You can then use the eBook as a marketing item or sell it as a new income stream
- Use it in a Podcast
A good article can be expanded into a Podcast. Discuss the material in the article as a companion to the reading. Let site visitors read your article or listen to you describe and expand on the main points with additional details that may not be included in the original version.
- Syndicate the Content
If you have good material, you don’t need to keep it to yourself. Syndicate it. Let other blogs and websites pick up your items and use them. This is an excellent way to gather new followers and expand your reach into new markets without you doing much more than making good materials available.
- Build an Infographic
If the evergreen material contains statistics and interesting tidbits that can be better represented pictorially, consider turning that article into an infographic. Images are popular and can then be used in many different places including through social media accounts.
- Reword as a Guest Post
If you want to make a new article from an old one, simply rework the content, perhaps leaving just the barebones of the most interesting material and then distribute it as a guest post. By leaving just the sketch of the original article in the guest post, you may be able to entice readers back to your own website where they can get more information and details on the original post you created
- Repackage Multiple Articles
A series of short articles can easily become a longer article or a short report or ebook. The daily posts you made will turn into a more comprehensive work, especially if you add additional commentary at the end of the post.
- Create a Course
Information-based articles or instructions in articles easily translate into coursework. There are many places online to create and distribute classes and courses. Your posts and article may be all you need to create a meaningful course others can benefit from.
- Make a Presentation on SlideShare
Statistics, information and research all make a great article, but they make a great presentation as well. Create a presentation on a website like SlideShare and then others can benefit from your work and you can benefit from the increased reach and marketing.
- Use It as Resume Material
Social media site LinkedIn has expanded its resume options to include portfolio pieces. A great article that you’ve written on your site or blog should be used as part of your online portfolio to enhance your resume.
- Create a Newsletter
Your article was on your blog or website, and many visitors saw it there, but you can reach many more potential readers by borrowing material from the post and using it on an emailed newsletter. If it was popular on your site, it should be popular in inboxes as well.
- Provide an Update
A popular post from a few months or even years ago can be dusted off easily. Simply add an update to the article and include just a bit of new information to enhance the original material. You can also do this by addressing comments that appeared on the original article as well.
- Personalize the Article
If you wrote an article but didn’t include your personal observations and experiences, it’s pretty simple to go back in and add those details after the fact. Blend the original content with your opinions and republish for a fresh approach to an old topic.
- Make it Pin-worthy
Pinterest is a great, often under-used, social media platform that can be great for getting your material a new audience. Look for interesting images in your post, Pin it to Pinterest and be sure to use lots of good keywords to really get the message out there.
- Tweet Statistics and Quotes
Statistics and interesting quotes and lines from your post can be used as tweets on Twitter. Grab some interesting tidbits, tweet them, include links where needed and build followers, readers and interest.
- Post it on Facebook
Facebook pages can be a bit dry at times for businesses. Sometimes there just isn’t much to say from a business perspective. You can easily solve this problem by posting your articles from your blogs. Take snippets to post or put the whole post out there for a new audience. Either way, you’ll have the potential to go viral.
- Create a Quora Post
Quora is full of interesting questions and in-depth responses. Look for questions that relate to your blog or website. Then use sections of your posts to answer questions on Quora, with some well-placed links back to your own materials, of course. Good answers can make you popular in Quora, which is a market you may never have considered.
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