18 Experts Predict the #1 Social Media Trend for 2015
Social Media is dynamic.It's ever changing and those that can't adapt to its changes - loses out pretty quick.Here's want happened in 2014 in a nutshell:
Organic reach of facebook posts went down Google+ lost its authorship model Twitter launched twitter cards Linkedin launched its publishing platform New social sites like Ello and TSU were launched Snapchat, Instagram, and Vine are competing and taking away teens users from Facebook. How can anyone keep up? To help you keep ahead - we asked 18 experts to predict their #1 Social Media Trend for 2015
In 2015 I predict that more of the social networks are going to use Facebook’s feed model
For example Instagram and Twitter may only show you the posts that they feel you want to see versus showing you everything from your friends. This will help reduce the clutter and potentially make each social network more stickier.
2015 will see the birth of a new social medium to replace Facebook which will see a strong decline.
More people will use automation for content sharing to free up time for quality engagement.
Marketing and sales are converging in digital & social in 2015.
Facebook video continues to skyrocket, with increased reach + more metrics & features for Pages.
Publishing and sharing tools improving so hard for any one brand to get seen. Will need to collaborate.
In 2015 the trend will be for more and more people to improve their publishing and sharing ability. With better use of You Tube, Canva and Wordpress and more and Hootsuite and Buffer for sharing. So to be seen and heard above the increasing noise the trend will be a much greater need to collaborate.
We're finally going to see more companies paying for Facebook and Twitter ads, for both lead gen and ecommerce
2015 is the year of FREE! FreePodcastCourse.com & TheWebinarCourse.com have driven HUGE passive income for us!
Serious bloggers will manage #smallbiz social media accounts using apps/tools to measure results.
Share-able Sound Bites & Tweetable Quotes is the best tactic to get more tweets in 2015!
2015 will be the year of Mixed Messages … We will increasingly mix video, images and text
Case-studies are going to dominate social media in 2015
I think the number one trend would be case studies and self-experience articles. People are obsessed with generic titles like “how to get Facebook likes,” or “how to get traffic on a blog.”They have gone through such a huge number of articles on these topics that such titles are no more enticing them now.So to make the real impact on social media you’ll have to share the content which force the readers to click on it.To create the huge impact in your niche you’ll have to come out of your comfort zone to first try the things and then write real case studies.
In 2015 social media almost will become an inseparable aspect from online businesses.
Publishing media rich content (videos, catchy images, infographics etc.) is vital to gain social traction.
Visual Content is key. Create great images for your content using Canva or PicMonkey.
Effectiveness. Social media users will make impacts more frequently. I see a trend toward lean-ness. More engaging and less advertising. More connecting and less broadcasting.
Grow your audience through social media by creating content around established experts in your niche.
Marketers focus on quality over quantity of social media content with eye on conversion rate, ROI
“Social measurement has progressed; marketers use different, targeted metrics for each SM campaign”
Timestamped Google+ HOA replays showcase authority and personality in an effective, time-saving way.
Timestamped Google+ Hangouts On Air are a great YouTube integration where you can enhance videos with a minute-by-minute directory on top. Right now, it seems Google+ superfans are the main ones taking regular advantage of it, and I'm unsure why when it's so cool. I think people either haven't heard about it or feel scared to make a mistake. It's a solution for long videos because of the parsing ability to deliver messages in a memorable way, all in one shot. The integrated post is then given its own URL and viewers can bookmark it for later reference.