101 Experts Share their Top Link Building Techniques

If you thought link building was dead, think again.

Before 2012 link building was a relatively straightforward affair. The more links you had pointed at your website, the higher your ranking in the search engines. That simple formula was crushed beneath the Google Penguin update of 2012. But link building didn’t die. In fact, quality link building was never affected at all.

The internet is about finding data and making connections when you need them. Good links are simply connections to other websites, and organic links from one website to another are meaningful. Readers will follow links to find more good content. Search engines will follow links to see how website are related. If one quality website is connected to another quality website, reader and search engines alike reward both of the websites with more views and trust. On the other hand, being connected to a spammy or poorly developed website can harm your site. Links to and from powerful sites show your site as being powerful. Links to and from websites with shady practices make you look shady as well.

So if authentic link building is still critical, how do you go about building those quality connections? What websites do you want connected to your own for your customers and the search engines? We took the top link building techniques from 101 experts to find you the best ways to build quality, helpful links in 2020. Read on to learn more.