SURAJ KUMAR[SURAJ KUMAR] Status Update

Current status update

SURAJ KUMAR Apr 04 - 01:09am Statistics

Hello Friends!
Am working on a #Roundup post which will be published on PPC.org
Here's the Roundup title - "101 Experts Share their Number 1 PPC Tip for a PPC Starter"
So just let me know your suggestions and tips for someone starting out with PPC ads.
Add your answers in the reply and will include those in the roundup post,
We need a small 100 character answer for the tweetable and a longer answer explaining your point further,
Let me know the link to your site and your social media profiles which will be linked from your answer,
thanks, - Suraj


Manidipa Apr 30 - 12:06pm

Tweetable: You don't master in the first attempt. So test and tweak, until it's done right.
PPC ads can be overwhelming for any newbie. If not done in the right manner, it may turn out to be a costly affair instead of giving returns. It might seem like preparing an ad copy with some keywords. However, it is way more than that.
Identifying the buyer intent keywords and preparing a compelling ad copy is the key. At the same, you must also try to maximize the conversion. It is not about how many clicks your ad gets, instead one should focus on increasing the return on investment.
Also, try to keep your daily budget low at the beginning. Once your ad is improvized to give better result, you can gradually increase the limit.
Finally consider spending some time analyzing your ad performance. You don't master in the first attempt. So test and tweak your ad, until it's done right.
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Manidipa Bhaumik from http://www.wpblogging360.com/


GrowMapAdvertiser Apr 29 - 03:44pm

Short answer: When setting up a new PPC campaign, use only exact match and target your ads very tightly to search only - not display.

Only run search ads - never display ads - unless you are already buying all the search traffic there is. (People search when they're ready to buy while display ads generate primarily curiosity clicks from people who are not likely to buy at that time.) The point is to risk as little money as you can while testing different titles, ad creatives, and possibly even landing pages. Ensure that the ads you create contain the keyword phrases in that ad group. Do not include any keywords that are not in the ad. Make sure the landing page is specific to that ad. The more targeted the landing page is to the ad content, the better your conversion rate will be. I strongly advise against having Google set up your campaigns or using the suggestions that pop into your account. Their reps are trained to encourage you to spend as much as possible. Your goal should be to spend as little as possible to increase profitability.

Gail Gardner
http://GrowMap.com/ppc-gold
Twitter @GrowMap
Facebook: https://www.facebook.com/GrowMapSmallBizServices/
LinkedIn: https://www.linkedin.com/in/growmap/
Google Plus: https://plus.google.com/+gailgardner


Allan Pollett Apr 23 - 11:15pm

There are many things you can do to optimize your Adwords campaign once it is up and running but often the biggest challenge is just setting up the campaign in the first place. Setting up the initial campaign can be very time consuming and there are many hurtles a newbie must over come to understand even the basics of the set up process. My tip helps to avoid this hassle and get past the initial set up process. Google wants to sell ads and they are very willing to help as a result. Often if you contact their sells reps you can request that they can set up the campaign for you. Also, if you are new they will even give a coupon worth $20 to $50 in Adwords spend. As a result you will get a professionally set up campaign and some extra money to spend without having to waste your time and energy trying to do keyword research, write ads, set budgets and so forth. Once the campaign is set you can then use the other tips and tricks to further enhance your campaign.

About the author

Allan Pollett
http://www.AllanPollett.com
twitter: @allanp73
Since 1998, Allan has been as a SEO and web marketing specialist. He is known as the "SEO Guru" having written several books reputation management, social media and SEO related topics. Over the years, he has helped over a 1000 businesses get to the top of the organic search results.


Umair Maqsood Apr 18 - 10:44am

My two cents worth for PPC start from the basic are for Quality Score. Google Search Ads are for Lead Generation and Google Display is good for Branding. When running Google Search Ad PPC campaigns, you need to make sure that your H1 heading should be similar to the Headline of your Ads. You should have your primary keywords in the H1 heading and the Headline of your Ads. This will result in better Quality Score of your Ad. Apart from that, one should always have a list of negative keywords even before running their ads. Further, it's always better to break your campaigns into adgroups. Each Adgroup should have a specific objective and the keywords used in that adgroup should be used keeping in view the objective. Lastly, Personalized Landing pages for each adgroup are recommended for a better result. Lastly, always test your campaign because you won't be able to get the best results right away, testing the key to making the campaign a success.

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Umair Maqsood Apr 18 - 10:41am

My two cents worth for PPC start from the basic are for Quality Score. Google Search Ads are for Lead Generation and Google Display is good for Branding. When running Google Search Ad PPC campaigns, you need to make sure that your H1 heading should be similar to the Headline of your Ads. You should have your primary keywords in the H1 heading and the Headline of your Ads. This will result in better Quality Score of your Ad. Apart from that, one should always have a list of negative keywords even before running their ads. Further, it's always better to break your campaigns into adgroups. Each Adgroup should have a specific objective and the keywords used in that adgroup should be used keeping in view the objective. Lastly, Personalized Landing pages for each adgroup are recommended for a better result. Lastly, always test your campaign because you won't be able to get the best results right away, testing the key to making the campaign a success.


Nick Ker Apr 18 - 08:22am

Short answer: Avoid using the “broad match” keywords until you understand how Adwords Keyword Match Types work.

Long answer:  Avoid using the “broad match” keywords until you understand how Adwords keyword match types work.Signing up for Adwords, writing a few ads and dropping in your list of keywords is easy, but it is also a sure way to waste much of your budget on irrelevant searches. By default, Adwords assumes that you want to use Broad matching of your keywords to phrases people actually search. That means ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. That sounds good in theory, but in practice, Adwords often shows ads for phrases which are just barely relevant. When adding keywords to your Adwords Search campaign, start with one of the other matching options, such as Phrase match which offers much more precise targeting, or Exact match which will show ads only for the exact keyword and very close variants of it. More details about Match Types can be found in Google’s Adwords Help.

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https://kercommunications.com/


Mark Hultgren Apr 18 - 07:42am

While there are several different PPC networks you can spend your advertising budget at, the most important part of any ad campaign is finding the audience that is actually interested in your product or service. It is simply throwing money away to launch a wide reaching ad campaign to a broad audience.
 Use tools to fine tune your audience by demographics before you even start your ad campaign. Then once you have your target audience defined, start small with a couple versions of a test ad and then refine them to find your optimum returns before your increase your ad spend.
We prefer to start with a minimal daily budget for the first week or two and use the results of the first week to fine tune the ads for the second week. At the end of the second week, we will compare the results of the original ads (still running) and the modified ads and pick the best performing ads (2 or 3 max) and then increase our ad spend on those ads for the final two weeks of our campaigns.


DGrabenstein Apr 18 - 07:29am

If you don't already have Google AdWords certification, go for it! My focus is copywriting, but getting certified (it's free) gave me a much deeper understanding of the PPC process.

Darcy Grabenstein
http://thehiredhandink.com
http://thehiredhand.wordpress.com


socialwebcafe Apr 18 - 06:32am

My PPC advice is to "Do It!"  That sounds easy, but many times, especially with newbies, it can be overwhelming.  Whether it is a case of lack of experience, lack of confidence, fear of the unknown, or whatever the case may be, a person may choose not to take the first step.  However, you need to realize that it is ok to feel uncomfortable.  That is very common the first time you do anything.  Jump in with both feet and try it out for yourself.  Implement some of the basic tips that you read from my cohorts here in this roundup.  Over time, you will surely become better and more effective at the process of PPC as you do it more and more often.  You are also sure to realize the personal and business benefits of the practice of PPC.  Best to you!  


Tweetable:  The best first step for PPC is to get out there and DO IT!

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Philip Ariel Apr 18 - 04:01am

Keywords are very important here. Select relevant keywords and be sure about it spelled correctly or not if a small typo can make a big difference.
Again try with more general keywords, of course, don't pack it with more keywords instead try with fewer keywords and stick to general keywords.Add eye capturing brief sentence as the title which entices browsers to jump into your site. Yes, that one line title impresses people to click and that ultimately divert to conversion and revenue.
Twitter: https://twitter.com/PVAriel ~Philip Verghese 'Ariel' from #philipscom                                                                                                                                Blog at: http://pvariel.com


jhulott Apr 18 - 03:24am

The main advice for a PPC beginner is not to simply send traffic to your homepage, which a lot of new campaigners do as they feel it is quick and easy.
Make sure you divide up your keywords and look to send them to the most specific page possible. Even if that means creating a page just for them.
The better the landing page, the higher the quality score and better the conversion should be.
Twitter: https://twitter.com/speediecons Facebook: https://www.facebook.com/speedieconsultants Jason Hulott from http://www.speedieconsulting.co.uk


iamumeshsingh Apr 17 - 03:57am

Want to increase conversion? Send your visitors to the right place. #compellingadcopy
I have two advice for you when you are a beginner and going to use PPC first time.
First, build a list of keywords that has buyer intent to maximize your conversion. Using those keywords create a compelling title that users can't stop themselves but click.
The second tip is, create compelling ad copy that leads to relevant landing pages.
If you do these two things right nothing can stop your PPC campaign become successful.
Twitter: https://twitter.com/iamumeshsingh
Umesh Singh from http://curiousblogger.com/


Anh Nguyen Apr 14 - 10:53pm

Don't put all of your eggs in one basket. Experiment and focus on conversion.

PPC can be overwhelming at first, especially when you are not sure what converts and what doesn't. Don't start on huge campaigns. Spread out your investment on several small ones, test the water first. Try targeting slightly different audiences, use negative keywords, experiment with different wording on your ad copy. Don't worry too much about click rates, focus on your conversion instead. Ask what's working, what isn't? How can you improve your campaign and/ or landing page? Cut out the edge and pick the winners. Rinse and repeat.

Twitter: https://twitter.com/4nhnguyen
Anh Nguyen from https://bloggingthing.com/



Jaime Buckley Apr 14 - 01:09am

Quality trumps quantity, so find out the commercial intent of your keywords with PPC ads.


When people do research, many get obsessed with top placement, CTR, adding negative keywords and trying to figure out the ad extensions available. But if I were to share a single tip, it would be figuring out the commercial intent of your chosen keyword. Quality trumps quantity, so don’t obsess about how many clicks a keyword will get and focus on conversion instead. The last thing you want to do is waste your budget, especially starting out, so make sure your keywords have value!

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vashishtha Apr 11 - 02:54am

While making any PPC campaign live, I make sure I have enough compelling title and CTA for a good ROI. And that landing page has to be reviewed by my marketing team.

My site URL is https://vashishthakapoor.com/blog


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